Bespoke (i/biˈspoʊk/) is a British English word that means a clothing item made to a buyer’s specification (personalized or tailored). While it can be applied to other items, including computer software and luxury cars, the term historically was applied only to men’s tailored clothing, footwear and other apparel, implying measurement and fitting. For most non-clothing items, the term “build to order” is usually used instead.
The distinguishing points of bespoke tailoring are the buyer’s total control over the fabric used, features, fit, and the way the garment should be made. More generally, “bespoke” describes a high degree of “customization”, and involvement of the end-user, in the production of the goods. “Bespoke” is rarely used in any context in other varieties of English, which usually prefer terms such as “tailor-made” or “customised”.